Work from Home business owners must optimize their use of Keywords. This is how you get free traffic to your website. Thus, all the time and effort put into fine-tuning your website for optimum rankings on the Search Engines, will not pay off if the targeted Keywords are not right. The key here is to use the most relevant and important keywords in different parts of the website. Higher relevance is given to certain areas of the website by the various Search Engines.
Choosing the right Keywords is the first and most critical step of any SEO campaign. So they need to be chosen very carefully. Or, you will just be wasting your time.
Following are the best places to use your Keywords:
It is a good practice to have the Keywords in the first 25-50 words of your website.
Title Tags
Search results always show the title tag as your page title. The Title must be short, say 6-12 words. The Keywords can be anywhere in the tag, but preferably near the beginning of the title.
Anchor Text
Anchor text with Keyword focus from external links is and important factor. Inbound links are considered positive not only for the site, but for the Keywords as well.
Headings
The Keywords placed in the headings is an important factor, but the page should have actual text relevant to the Keywords. Try to keep them short (7-10 words). It is good to have the Keywords as the first word of the heading. Also, use them in the H2 and H3 headings.
Domain Name
Domain names incorporating the Keywords is very important. But, for the most part are lost, due to the limited choices of domain names available.
URL
It helps to rank well, but keyword should be in other parts of the website. It should not be over optimized because you might be penalized for over use.
Density
Is a measure to check the relevance of the web content. Keep less than 5% keyword density. Up to 2-3% for targeted 2-3 keywords and 1-2% for minor or secondary keywords
Alt Tags
Label images on your page with ALT/TITLE tag filled with some keywords, as spiders do read these tags.
Meta Tags
Yahoo and Bing still rely on them, Google does not. Having these tags properly filled will do no harm, so just do it.
Proximity
It is the closeness between the 2 or more keywords. The closer the keywords, the more likely it is to rank higher. It is best to have the keywords one after the other, with no words in between them. Example - Internet Marketing and not marketing on the internet.
Secondary Keywords
Targeting and optimizing secondary keywords can be beneficial, as they might have a lot less competition than most the popular keywords.
Synonyms
Using synonyms on web pages is good, as Search Engines have algorithms to take into consideration synonyms, for Keyword match and for site ranking.
Work from Home business owners must avoid doing the following to their websites:
Misspellings
Spelling mistakes do not make a good impression. If you know your target keywords have popular misspellings, you might want to optimize them and they can get you more traffic. If you want popular misspellings, use them in Meta Tags. But otherwise, it is better if you do not use misspellings.
Dilution
Excessive unrelated keyword optimization will affect performance of all keywords. Even the major ones will be lost.
Stuffing
Keyword density of more than 10% is keyword stuffing and puts you at risk by to get banned by Search Engines. Some Search Engines even consider this a form of Spamming.
I see these problems all the time in forums. Work from Home business owners asking why their website is not getting better rankings. All the answers are above, they have not changed or updated the information on their website. Sometimes the Search Engines will change their algorithms for rankings, so you must keep up.
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