Concept of Search Engine Optimization

In today's competent world where market is big and competition is getting huge one who wants to put himself in the arena of business must be aware of the dimensional demands of the market. To market your product in a right way is the key ingredient for success in business. But when we talk for the online business we should make ourselves well known for the magic of web marketing. These days in a professional world a term of Search Engine Optimization abbreviated as SEO has replaced the word of online marketing.

By hearing the term SEO, first thing emerge in our minds is a question that what is search engine optimization is?? It is actually equivalent to the promotional campaign of a product, SEO deals with tasks similar to the general advertising. For instance, an awesomely optimized site is same as a good ad on electronic media or at the same time in the print media as well. An ad on a television or in a magazine strikes to peoples mind constantly, leaving their minds well aware of product. Similarly search engine optimization works to market your site by putting it highly ranked on three main search engines of the web which are Google, yahoo and bing to make it easier for the net surfer to cope with what he actually needs.

There are some factors which counts a lot to put your site well ranked in Google ranking, first of all the over all look of the website which shares a huge amount of visitor's interest. Things like site's look, images on a website and above all unique content counts a lot. It is important that literature given on a website should be appealing, have structured to convey a right message coordinating with the website's topic. Although, presence of images related to the nature of content maintain traffic on a website also. Where images aren't available a proper well described content would bridge up the gap and will satisfy customer needs.

In search engine optimization networking with other bloggers is also an important factor

Last but not least keyword selection is also an important factor which actually brings traffic to the site. So selection of a good and appropriate keyword counts as a key to success in online marketing of the website, the more relevant a keyword to the content the more high placements a website will get on search engine result pages.

SEO's job is to find out the relevant content and keywords which contribute in a proper way with the visitor's demands and make them regular client by maintaining their interest in website. If you create more content with more keywords the chances for you to have more traffic will increase. It is a process to enhance the volume of the visitors to a certain website, in simple words the higher ranking of the website on search engine research brings more viewers and visitors.

Getting traffic heavily would be pointless if your site is not offering different things to the web visitor like inviting them to newsletter, having your weekly articles etc you should put efforts for maintaining traffic towards website and it will surely end up by putting your site at the cliff in search engine research.

Role of Domain Name's Age in Search Engine Ranking

The age of the domain name has a very significant role to play in having the website ranked well on search engines. Search engines like Google take the age as a measuring tool for authenticating the website. If the domain is old and boasts of a strong PR, then the worth invariably goes up. Since trust is built gradually with time, Google pays a lot of attention towards this factor. Experienced web masters and even veteran developers are very well aware of the fact that more the age of the domain, more the chances of doing well. Every SEO Services India enterprise would also propagate the same thing that gaining the confidence of the search engine with time is very important towards attaining good search engine rankings. Some have also opined that indexing and ranking algorithms of Google give preference to the age.

Search engines love stability and this is the virtue they look for in domain names. Domain names that have spent a lot of time in the market will always will always be rendered as stable by the engines and held highly. Older domains have more chances of gaining links and capturing efficient search engine positioning. At the same time, while buying an older domain name, it has been suggested by SEO Services India. enterprises that one ought to check out their indexing. The domain has to be matured and well established. Penalized older domain names are not even worth a cent and should be discarded as an option right away. The way back machine can be can be used for determining the indexing of the domain name.

Domains that are well established help visitors in locating the most trustworthy websites out there on the block. SE will forever be biased towards websites that have been hanging in for a long time rather than those which might fizzle out within no time. Examining the domain age is of paramount importance as the factor is used highly by search engines to value websites. The true value of the website is gauged by search engines only through its age, a parameter that the engines follow blindly. They believe that the website only becomes credible if the survival has been for quite a long time.

Just like the experience of a professional is taken into account before hiring the person, the age of the domain name is also considered before passing the verdict on it. Age is very important as it not only vindicates the longevity of the domain name but also establishes the fact that the website has survived tough times and is doing considerable business. Search engines become very finicky and all these facts ultimately lead to the search engines lauding the websites by giving them a very high rank on the result pages. Domain names are also like wine, the older they get, the better are they considered to be. This dictum is followed thoroughly by engines during the rank allotment process.

Self-Paced SEO Courses

Those who wanted their products and services to get lots of attention in a fastest time possible, the use of a website that can promote them has proven to be a big help. Boosting the possibility for further exposure to target markets is not that difficult to achieve these days. Thanks to SEO or search engine optimization technique which is now making a lot of buzz almost everywhere.

SEO is the way how websites can claim the best or even the top spot in every search engine available such as google and yahoo. That's why there is an increase number of people who now chooses to learn how SEO works through availing various offered SEO courses and trainings.

But taking these trainings are sometimes being put on hold due to several factors. Others lack the time and feel that with work, family, school, or a host of other matters filling -up their daily schedule, they cannot spare even a few hours a week glued to a seat inside a classroom most often within some college campuses where the course is being taught. A number of people dislike the idea of unnecessarily crowding their minds with lots of new information that has been forced for them to learn and understand in a matter of just 1-2 or even 3 days of training.

So what's the solution for those who do really want to learn and keep up with the newest and best ways to increase website exposures? Nowadays,to the convenience of many, SEO Training are being offered online where one can learn within the comfort of his or her own home or wherever one might be. And the best part is, you can now learn and understand all about SEO because there are company's offering to help you learn in a simpler step-by-step manner using the so-called self-paced training style.

This self-paced SEO Training has numerous advantages in addition to the most obvious ones: learning at home and in your own convenient time or pace. The following are the added benefits:

- It is presented in a simpler and easier-to-learn format.

- Training videos are available for students to download aiding them to further review topics, lessons, and activities to fully understand and benefit more from the trainings.

- They can start the training whenever it is convenient for them. No need to wait for another semester to begin taking the course.

- Surprisingly, most online SEO course cost cheaper than those courses offered in campuses. Saves you also from extra expenses such as gasoline etc.

- SEO certificates are given upon completion.

With more and more people relying on the unmistakable help that comes from using search engines, website owners, business-minded people and the likes are sure to benefit from taking full use of SEO knowledge.

Learning how SEO can help you achieve your goal to be on the top spot in search engines are best understood if done through a reliable SEO Training and on a pace that will be convenient for you.

SEO Tips and Tricks When Promoting a Website

Make sure when you begin to promote a website that you have a clear cut reason as to why you are doing what you are doing. This way you can take the time to come up with a clear and precise plan that will work best for you.

I always set goals as to what I'm going to do based on the amount of traffic that I am getting to my web site. This will tell me if I need to do more activity to increase my rankings. Have an overall long term plan set it place.

It's all about having a set plan that will work well for you. It is at this point that I figure out what things I should make investments in and what things should be cut out. Depending on how good your plan is will determine how big of results that you will obtain. You want to get to the point where this website income will replace one that you might have.

Sometimes it's best to outsource the work that you have. When you outsource many times your just freeing up the time you have to work on things that need more of your attention. This is why you have to have a clear cut plan than works for you. Make sure you write everything down along with dates of when you'd like certain things done on when promoting a web site.

Once you make up your mind on what niche you will be targeting, you'll want to have a wide variety of keywords that will bring you as much traffic as possible. Keep them all listed in an excel spread sheet along with the URLs. It is best to set up a blog and write articles. There is on page and off page optimization that you will be doing.

You want to make sure your writing the best articles to submit to the article directories. When you promote a web site using Web 2.0 through websites, you don't want to post just any kind of content that doesn't make sense because that would be considered spamming the search engines.

Keep in mind what SEO is and how to use the search engines to the best of your ability. My definition of search engine optimization is getting your web site ready for the search engines to obtain a good high ranking for the keywords that suit your web site the best.

The search engines do not provide recommendations to what things are good to do and what things you should avoid. It just makes sense to use that information to obtain the highest ranking as possible. When promoting a web site, remember that the search engines only care about relevance and authority.

Where to Use Keywords For Website SEO - Work From Home Ideas

Work from Home business owners must optimize their use of Keywords. This is how you get free traffic to your website. Thus, all the time and effort put into fine-tuning your website for optimum rankings on the Search Engines, will not pay off if the targeted Keywords are not right. The key here is to use the most relevant and important keywords in different parts of the website. Higher relevance is given to certain areas of the website by the various Search Engines.

Choosing the right Keywords is the first and most critical step of any SEO campaign. So they need to be chosen very carefully. Or, you will just be wasting your time.

Following are the best places to use your Keywords:

It is a good practice to have the Keywords in the first 25-50 words of your website.

Title Tags

Search results always show the title tag as your page title. The Title must be short, say 6-12 words. The Keywords can be anywhere in the tag, but preferably near the beginning of the title.

Anchor Text

Anchor text with Keyword focus from external links is and important factor. Inbound links are considered positive not only for the site, but for the Keywords as well.

Headings

The Keywords placed in the headings is an important factor, but the page should have actual text relevant to the Keywords. Try to keep them short (7-10 words). It is good to have the Keywords as the first word of the heading. Also, use them in the H2 and H3 headings.

Domain Name

Domain names incorporating the Keywords is very important. But, for the most part are lost, due to the limited choices of domain names available.

URL

It helps to rank well, but keyword should be in other parts of the website. It should not be over optimized because you might be penalized for over use.

Density

Is a measure to check the relevance of the web content. Keep less than 5% keyword density. Up to 2-3% for targeted 2-3 keywords and 1-2% for minor or secondary keywords

Alt Tags

Label images on your page with ALT/TITLE tag filled with some keywords, as spiders do read these tags.

Meta Tags

Yahoo and Bing still rely on them, Google does not. Having these tags properly filled will do no harm, so just do it.

Proximity

It is the closeness between the 2 or more keywords. The closer the keywords, the more likely it is to rank higher. It is best to have the keywords one after the other, with no words in between them. Example - Internet Marketing and not marketing on the internet.

Secondary Keywords

Targeting and optimizing secondary keywords can be beneficial, as they might have a lot less competition than most the popular keywords.

Synonyms

Using synonyms on web pages is good, as Search Engines have algorithms to take into consideration synonyms, for Keyword match and for site ranking.

Work from Home business owners must avoid doing the following to their websites:

Misspellings

Spelling mistakes do not make a good impression. If you know your target keywords have popular misspellings, you might want to optimize them and they can get you more traffic. If you want popular misspellings, use them in Meta Tags. But otherwise, it is better if you do not use misspellings.

Dilution

Excessive unrelated keyword optimization will affect performance of all keywords. Even the major ones will be lost.

Stuffing

Keyword density of more than 10% is keyword stuffing and puts you at risk by to get banned by Search Engines. Some Search Engines even consider this a form of Spamming.

I see these problems all the time in forums. Work from Home business owners asking why their website is not getting better rankings. All the answers are above, they have not changed or updated the information on their website. Sometimes the Search Engines will change their algorithms for rankings, so you must keep up.

Recommended Search Engine Optimization Techniques For Internet Marketers

Search engine optimization or SEO is an area that many small businesses find intimidating. As a business owner with a website, you probably receive unsolicited offers to improve your search engine rankings. While there is nothing wrong with using a reputable SEO professional to get your site ranked highly, there are many simple things that can be done up front to maximize your ranking without paying someone. This helps if you want to keep your costs low while testing an idea. If you have a user friendly HTML editor, it is often fairly simple to make some small changes that can have a substantial impact on your ranking and the corresponding traffic that your site receives.

The first step in optimizing your site for search engines is to choose the right domain name. Your domain should use relevant, descriptive words that instill consumer confidence. Ideally you should choose a short name with type-in traffic and no hyphens, although that is not always possible. The name should incorporate keywords that are relevant to your niche. Having a keyword that you are trying to rank highly for in searches in your actual domain name is an advantage over others trying to rank highly with that same keyword.

Another important step is to use keywords in the page header tag. Search engines look for a header on each page in your website and having a header that directly relates to your content is essential. Your page title should also be keyword rich so that the URL incorporates the keywords. In addition, make sure that your page incorporates the keyword or phrase that you are trying to rank highly for. Do not over use it, but strive for about 5 to 6 uses per page with 500 or 600 words of content on each page.

It is also helpful to monitor the traffic that your site is receiving so you know where you are getting your traffic. Is it more from search engines or referrals from other sites? Is there one search engine that is delivering most of your visitors? A good way to monitor traffic is to use Google's webmaster tools. By incorporating some script on each page of your site, you can gain insight into how visitors are navigating, which pages are the most popular and which keywords are working most effectively for you.

Finally, make sure that all of the pages in your site are linked together. This can be accomplished through menus, but the most effective means of linking your pages together for search engine optimization is through the use of a site map. Make sure to create one and keep it updated to reflect all of the pages in your site. Include a link to the site map in either the footer or header.

Incorporating these simple changes does not take too much time, but will help you test different ways of marketing your site without investing large sums of money. Using an HTML editor that incorporates SEO analysis will streamline this process and allow you to incorporate these changes at the same time that you write your content.

How to Use SEO to Increase Website Visitors

Most websites visitors' come from Search Engine searches and it is therefore important to attract this traffic.

This article is an introduction to SEO which means Search Engine Optimization and can be defined as the set of activities which allow to optimise a website according to the rules used by the SE to return search results.

Every day a very large number of searches are entered into search engines such as Google, Yahoo, MSN and other ones and they return the results according to relevance rules. Most users, according to some statistic, normally look only to the first three results and rarely browse after the second or third results page. In order to attract traffic to your site it is therefore very important to have your site appear among these first results.

Search Engines want from websites a positive experience for the visitor and give value to good page contents and to a natural flow of backlinks (both in the home and in the remaining website pages).

The first step for SEO consists in keywords research. The term keyword refers to the words entered by search engines users to search what they are looking for.

You should try to understand what users are searching for and in which way in order to be able to have your site among the results. You should try to find keywords that have a large number of searches and that are not too competitive. If you make a search with a generic keyword such as "Health Insurance", you will find that there are many searches, but the search engine returns also millions of results, If you search for a specific Health Insurance company in a given area, you will get a much lower number of results.

Once you have a list of candidate keywords to target, you can use them to optimise your website with the aim to be found by users who search with those keywords.

The optimisation consists of two main parts as follows:

a) There are Onpage factors used to optimise the single website pages such as using the keywords in the title, in the headers and possibly also in the website URL, using keywords with the correct density and much more. Keywords should be used in your body text in a natural way and you should avoid using them too much because this could be considered by Search Engines as spamming.

b) There Offpage factors which consist mainly in getting external backlinks which will increase the popularity of your site. The search engines consider the external links as votes to your website. They count more according to the PR (Page Rank) of the external website (for instance a link from CNN counts much more than a link from Mr. Smith). Generally the SEO battle is won by the site which has the higher number of external links with a good PR (Page Rank).

It has been estimated that the Onpage factors have about a 20% influence on the Search Engines results, whereas the Offpage factors count for the remaining 80%.

Blogging For Businesses Results in 55% More Traffic, 97% More Inbound Links!

More and more businesses are using blogs as part of their search engine marketing strategy, for both online reputation management purposes and search engine optimisation. From an online reputation management perspective, the relevance of blogging is quite straightforward. However, from the point of view of a search engine optimisation consultant, the impact of blogging is not that easy to handle. As to help businesses handle their online marketing strategy in a more appropriate way, we have gathered research data and stats from Top Rank and HubSpot surveys. These are trying to point towards the impact of blogging on search engine optimisation, as part of your search engine marketing strategy. Here are some of the questions and their results:

1. To what degree are marketers using blogs as an SEO asset?

- 95% of the respondents incorporate blogs as part of their search engine marketing and SEO efforts,

2. Do blogs deliver on their search engine optimisation promise?

- 87.4% of respondents "successfully increased measurable SEO objectives as a direct result of blogging",

3. How important are blogs as part of an SEO strategy?

- 90% mentioned blog as significantly important, important or as a primary SEO tactic,

- only 10% rated is as somewhat important or irrelevant.

4. What SEO functions do blog(s) serve for you?

- most respondents mentioned creating new and optimised content as the main function,

- second most relevant for the survey's respondents was linking from blog posts to optimised website content,

- very high relevance is assigned to attracting external links, blog-seo-functions

5. In what time frame do you typically start to see an increase in measurable SEO performance indicators as a result of blogging?

- 94% of bloggers reported seeing measurable benefits within 12 months!

6. What are the most important measures of success when using blogs as part of a SEO effort?

- most respondents indicated increasing company site's traffic,

- a great majority mentioned increasing company's leads/sales,

- quite important seem to be: increasing company site inbound links, increasing blog referrals to leads and increase company site ranking.

7. What have been the most common objections from internal or external clients to implement blogs?

- 67.2% cited resource issues as the most common objection to implementing a blog,

- issues with content sourcing (42%) or simply not seeing the benefit (35%).

8. Companies that blog have 55% more visitors.

9. Companies that blog have 97% more inbound links.

10. Companies that blog have 434% more indexed pages.

Implementing a blog has become part of every business' search marketing strategy. However, it is a difficult task to sustain it throughout time and get measurable goals. As a search optimisation consultant, SysComm understands the pressure businesses go through because of this.

Search Engine Optimisation and Backlinking - Post Backlinks in High PR Sites

In search engine optimisation, backlinking is very important. There are different ways to do backlinking and this article will feature how to build your backlinks the right way over time. Warning: this article is not for novice in SEO; you need some background in search engine optimisation already or you will not understand a thing.

First, you just have to remember that not all links are equal. You must consider where to put your links to maximize your efforts. If possible, you must put your backlinks on the homepage of a high PR website. One problem is that this can be difficult unless you have good contacts with other internet marketers who are owners of high PR sites too. If you do, you can ask them to put your link in the homepage of their high PR websites in exchange for something.

But here is one tip just in case you have no one to post your link in their website's homepage. The next best thing to do is post your link in the inner pages of a high PR website. Just make sure that these pages allow you to post links without removing them and that they pass some Google juice to your site.

In doing this approach, you need to link these backlinks to the inner pages of your site and not your homepage. Why is this so? This is because this looks more natural and Google will love it. This way, you'll achieve rankings faster too for your homepage and your inner pages. In short, this will allow you to achieve double listing.

The main problem with this approach is looking for high PR sites, which allow the posting of your backlinks. I have a free consultation if you are interested in this topic.

Paul Easton has been providing services in Search Engine Optimisation online for nearly 4 years now. He offers one the few Guaranteed Ranking Solutions available Plus has Live Free SEO Help from Auckland New Zealand.